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This campaign, which I worked on with a partner for my Copy & Visualization class, was created with the insight that parents usually only buy Kraft Mac & Cheese for their children. The goal of the “Taste the Decades” campaign is to make parents feel nostalgic and realize that Kraft Mac & Cheese isn’t just a food to buy for their kids. Rather, one bite of this cheesy, classic goodness takes you back to whatever time and place you want to go.

I wrote copy for the print ads, billboard ad, and microsite. I also conceptualized the TV spot and wrote the copy.