Nintendo

Product: The highly in-demand console/tablet hybrid.

Brief: Thanks to a Nintendo-focused advertising class at the University of Florida, I was given the opportunity to pitch a concept to the ECD and head creative team for Nintendo America at Leo Burnett in May 2019. The heart of my idea, Joy-Lounge, was to modernize the Nintendo demo model in a way that put a special focus on Gen Z and the unique features of the Nintendo Switch. I came up with the strategy and copy, while the art direction was created by Jessica Berube.