Duolingo

Service: A gamified language learning app.

CW: Ryan Romero / AD: Maria Garza

Brief: This idea was based on a D&AD New Bloods brief that asked us to put Duolingo into the hands of 16- to 22-year olds.

Dynamic Duo

Insight: Learning a language is hard, but just like many things in life, doing it with a friend makes it easier.

Idea: Create a brand new two-player mode on the app so two friends can learn a language at the same time.