Beats by Dre

Product: Audio devices ranging from headphones to speakers.

CW: Ryan Romero

Inside The BEats Factory

Insight: Whether you’re George Foreman, Arnold Palmer, or Dr. Dre, stamping your name on a product puts a lot of pressure on an individual.

Idea: Every since naming his headphone company “Beats by Dre,” Dr. Dre has worried about the brand’s reflection on his image. Now, he’s headed into the Beats factory to take the quality control of the product into his own hands. All spots are filmed in a mockumentary style.